Music events and festivals require careful and meticulous planning from the very first stages, and all the way to do very last minute of the event (maybe even after as well). The main focus of an event is the attendee experience. As event planners, you want to know if the eventgoers are engaged and excited consistently throughout the event. Their experience at the music event leaves a lasting impression and will influence their decision for attending future events that you and your team plan. One sure way to keep your attendees’ attention is by creating an event agenda that keeps them engaged throughout the event.
An event agenda serves multiple purposes. They clearly define and give your music event structure and keep your attendees engaged when they are able to anticipate what will be going on during the event. Making an agenda or event show flow keeps people at the event engaged, and increases their interest and decision of having made it to this event. It can even influence their experience positively and encourage them to attend future events that you plan. An enticing event agenda requires certain steps and planning to successfully pull off a music event and here are a few tips that you can incorporate into your event agenda.
1. Think about what your eventgoers’ interests and expectations are and tailor your event agenda to them
The focus of any music event or festival is your audience and attendees. You and your planning team will want to think about their specific interests and expectations for attending the event. What is their main goal for attending this specific event? What motivated them and what will keep them interested?
Thinking about your targeted audience will allow you and your team to tailor the event agenda to meet their interests and expectations. For instance, your prospective eventgoers are expecting a wide range of artists at the event so provide a lineup that is different and unique from one another. Cluing in on what your eventgoers are interested in or expecting will help you build a well-structured event and agenda that will create a great and exciting experience for your eventgoers.
2. Make sure the event agenda represents your brand identity and the event itself
Everything about your event and event agenda should always accurately reflect your brand identity and the original goals of your event. Not only should you tailor the event agenda to meet the expectations of your eventgoers, but you should also make sure the event upholds your brand identity and your personal expectations for the event itself. Doing this ensures that you stay committed to your goals and hopefully will establish a lasting relationship with your event attendees. When you stay “on brand,” this leaves a lasting impression on your audience and they will know what to expect from the event and future events that you and your team will plan.
Additionally, fashioning your event agenda after your brand identity, the artists performing, and the theme of the event itself will allow you to be transparent with your targeted audience and create an event agenda that resonates with both your team and the eventgoers. A well-detailed event agenda will satisfy everyone’s expectations while giving your music event a clear and defined structure.
3. Create fun and witty sessions and names
When possible, divide your music event or festival into sessions and be consistent with the timing of the different sessions. If you have multiple artists performing or different personalities going up, creating sessions will help you manage the different people performing and allot them a specific timeframe to prepare in. Additionally, be creative by giving your sessions fun and witty names! Be creative and have fun with them. This will keep your eventgoers excited about what is to come and their expectations high which is only good for keeping their engagement.
Also, when you’re dividing your music event into sessions, make sure that you plan for consistent breaks if they’re especially long. Having breaks help the behind-the-scenes team prepare smoothly for the next session. If the breaks are long, screen a related video (video break) that is relevant to the event and the artists performing.
4. If you have sponsors or partnerships, incorporate them into the event agenda
Sponsors and partnerships help create a successful music event and communicating that relationship throughout the event is easy when incorporating them into the event agenda. You can put their name or logo on the event agenda to demonstrate your partnership and you can even incorporate them into a session break. Planning with an event agenda helps you ideate ways to meaningfully relay your sponsors and partnerships.
5. Create an after-the-event survey
After a successful event, you will want to gather intel about your eventgoer’s experiences. Conducting an after-the-event survey will help you gather the information that you need. A survey also helps you plan for your next music event by making any changes if necessary. A few survey questions that you can ask are:
- What did you like most about the event?
- Did you enjoy the video break?
- What artists were you most excited about?
You can even ask more technical questions about what could be improved to help you plan your next event better. Survey questions act like tools for constructive feedback so after the event, send an email or text that links to an anonymous and quick survey.
With an event agenda, you are able to plan a better and more cohesive music event that will keep your eventgoers engaged and wanting to attend more events or festivals that you will plan. An enticing event agenda ensure that your music event or festival has structure and continuity. You’re also better prepared with an agenda that communicates a detailed list of what will take place during the music event. By incorporating these few tips in your event agenda for your next music event, you will be better prepared to provide a positive experience for your attendees, and will also help you with future events.
While working on creating excitement about your event agenda online, make sure to include your ticketing link wherever possible. Set up your events for free today on Ticket Fairy.
