Event planners and marketers know that hard data collected on their targeted audiences will help build a conclusive and effective marketing plan, ultimately leading to successful events.
During event planning, marketers focus on and leverage event demographics collected, such as audience demographics, in order to create a marketing strategy and campaign that is compelling, one that will actually reach their target audiences for that particular event.
When it comes to effective event marketing, the ticketing platform that you choose could play a large part in how you approach your marketing strategies and promote your events. While there are a few companies out there that will support your event ticketing, Ticket Fairy offers event promoters features unique to their website alone that provide event demographics and audience insight to support necessary event planning and marketing goals.
For event planners, access to audience demographics is a marketing advantage that will transform how promoters market their upcoming and future events to their target audience. With conclusive data on your audiences, you are able to create better and stronger marketing strategies that will leave an impact on future ticket buyers.
In what we call demographic targeting, you will be able to use Ticket Fairy’s features to inform your marketing campaigns in a way that targets prospective ticket buyers more accurately than ever. This means being able to track and target not just specific age groups and interests, but also geographic and other defined parameters and groups.
Before we journey further into the world of audience demographics, let’s establish what we’ll cover in this article:
- What is demographic data, what are the different types of data, and why it is crucial to a successful marketing campaign
- How Ticket Fairy equips you with the necessary tools to leverage audience demographic data
- Examples of how you can apply them in your own event marketing efforts
Data-driven campaigns are a game-changer when it comes to effective marketing. When you use demographic data to inform and support your marketing strategies, the chances of your campaigns reaching and influencing prospective attendees will increase.
Understanding demographic data and its importance to your marketing
Demographics are hard data collected on your target audience’s identity such as age, race, gender, marital status, geographic location, and income. Demographic data in turn help marketers and event promoters better understand their target audiences and potential attendees in order to speak directly to their buying habits but also convert them into loyal customers.
The data you collect will equip you with information that will enable you to create an audience-centered marketing strategy. Your prospective buyers will be more compelled to attend and engage with an event that they believe caters to their personal values, aesthetics, and hobbies.
What demographic data does at the end of the day is allow promoters to successfully and accurately leverage information found on audience identity, background, and values. Through data-driven campaigns, your prospective attendees will feel that they’ve found a brand that they can connect to on a personal level and that will essentially contribute to repeat customers, successful sales for your next event, and your overall brand longevity.
Using Ticket Fairy’s features to promote your event
As an event planner, when it comes to event marketing, you understand why it’s important to create interactive and authentic experiences for your audiences. This ultimately begins during the marketing and promoting stage of your event planning.
Ticket Fairy’s unique ticketing platform offers event promoters an interactive system that will define and equip them with the information and data they need to execute the most compelling campaigns. When you do your ticketing with Ticket Fairy, your sales increase by 20%. This is because Ticket Fairy’s system was created to support your ticketing while supplying you with an interface that helps you accomplish your marketing goals.
Whether your primary focus is outdoor or digital marketing, using Ticket Fairy makes conducting attendee research, extracting audience information and deploying marketing plans easy and intelligent.
Also Read: How Outdoor Marketing Can Effectively Capture And Keep Your Audience’s Attention
When you get into your account, you will find that Ticket Fairy’s system will have collected data on more than just audience demographics. You will also find conclusive information on the particular factors such as the geographics of your audiences, as well as comprehensive analytics on the devices they use to purchase tickets. Let’s get into the specifics of Ticket Fairy’s special features and how you can use them to create effective data-driven campaigns for your events.
Audience demographics
As mentioned earlier, audience demographics provide you with information and insights into your target audience’s identity such as race, gender, location, income, etc. It’s essentially a collection of data that will determine how your campaign can accurately and effectively interact with the target audience.
Also Read: How Event Organizers Should Prioritize Learning Detailed Audience Demographics
By combining the different variables of a particular group or groups of consumers, you will be able to create detailed demographic profiles of your audiences or of a particular group.
Through Ticket Fairy’s system, you will gain insight into the diversity of your event attendees, aiding you in developing smarter and more interactive marketing campaigns. You can leverage demographic data to create campaigns that target their interests and values.
If, for example, your largest target audience is of a relatively young age and in college, you might consider partnering with a college near the venue or even offering special promotions for college students. You may even consider launching personalized surveys at that college to gain further information on your target audience, such as acts they look forward to catching, genres and past events they have found exciting, and more.
The point of cluing in on demographic data is to create targeted campaigns that are highly personalized to your audience’s specific background, values, and interests. People are more likely to be interested in events that compel them and resonate with them and a data-driven campaign accomplishes that.
Audience geographics
When executing your campaign strategies, consider the location of your target audience. Ticket Fairy’s system reads the location of your ticket buyers which is valuable data. The geographic feature helps you identify which locations your event marketing reaches and will help you build on top of that. Data on audience geographics is extremely useful for outdoor campaigns because you can strategically and accurately pinpoint where your event will get the most attention. With your insights on audience demographics, you can spend time setting up billboards, large posters, and fliers in the locations where the majority of your ticket buyers are from. You can even plan for interactive campaigns through AR and VR technology to create more buzz around your event. This will get people talking and spread the word about your event which is extra promotion.
Also Read: 5 Important Strategies Every Promoter Should Implement To Bolster Audience Interest
Device analytics
Device analytics allow you to learn which devices are your ticket buyers using when purchasing tickets. This is intelligent data that could help you create ad copy and convert your ticketing site to multiple device-friendly formats. With device analytics, you can focus on your audience’s experience when scrolling through your site. Pay extra attention to how your site looks and reads on multiple devices and if it is difficult to use. You want to create a positive experience for your target audience because they will be prospective ticket buyers.
What do audience demographics mean to your event promotion
When you are able to understand your target audiences, you are able to create a better experience for them. People are interested in events that resonate with them and excite them, and through audience demographics, audience geographics, and device analytics, you are able to plan for strategic campaigns and events that get you results.
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