Mumbai-based rapper and hip-hop trailblazer Rae Mulla conjures a rap single roused from pretentious interactions, fleeting relationships, and society’s fixation with appearances.
Ricocheting around the underground hip-hop scene with his avant-garde personality, Gatling gun-esque rap bars, explicit lyrics, vivid narratives, and readiness to shatter creative boundaries is Mumbai-based rapper/director Rae Mulla.
A descent into Rae Mulla’s music discography and career thus far will spring out well-oiled tracks such as ‘IKUL,’ ‘Maggie,’ ‘Don’t Wanna Know,’ ‘PYAAR’ and ‘Bad People.’ You will also catch the artist stamping his presence in a slew of live events (Lollapalooza 2024, Homegrown 2023, recently as a support act for Punjabi rap artist Talwiinder), including a powerful TEDx slam poetry/rap performance on ‘Change?’ held back in 2016.
Doused in influences of Linkin Park, Guns N’ Roses, and Nirvana in his youth, Rae looks to the mastery of Kayne West, XXXTentacion, Yung Lean, and G-Eazy as influences, while also inclining toward more ambient sounds and alternative spaces.
Concluding the year on a high and in anticipation of his 2025 album titled ‘Lonely Singles In Your Area,’ the hip-hop trailblazer has conjured a rap roused from pretentious interactions, fleeting relationships, and society’s fixation with looks. ‘Pantone 448 C’ originated from a casual encounter that left Rae questioning appearances; the tune sees the artist spit bars like only he can over a zesty house rhythm.
Speaking candidly in a press statement about the makings of the song, Rae conveyed, “I hooked up with an ugly girl in exchange for some Zoloft (an anti-depressant). The next day, I looked up the world’s ugliest color—that became the start of the hook. But by the time I finished writing and directing the video, the song evolved into a narrative on love, fame, and botox.”
Pantone 448 C or opaque couché, a green-brown color, was labeled as the “ugliest color in the world” after the Australian Government investigated health cautions and messaging used in the packaging of tobacco products in 2012 via market research firm GfK Blue Moon. To discourage smoking, Pantone 448 C, a shade revealed to have little allure, was chosen as the color for the packaging material of cigarettes from then on.
Song Credits –
Directed by Rae Mulla
Shot by Dhruv Lapsia
Edited by Jahaan Noble
Skin by Anisa Uberoi
Grade: Saurav Kumar
VFX: Manoj
Instrumental by Daniel Paris Music and Citizen Kale
Mixed by Baba (for Youtube)
Mastered by Waves Kraft Mastering (for Youtube)
Mixed and Mastered by lil help (for Streaming)
Find Rae Mulla on Instagram | Spotify
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